What is SEO
Search Engine Optimization (SEO) is a very valuable weapon to both small and large businesses. Unfortunately, most don’t realize this until their competition is light years ahead of them, and taking the lion’s share of the profits from customers searching for their niche online. SEO combines many things, but in short is the process of:Keyword Research
Find out what customers / prospects are searching for online, using search engines like Google or Bing using keyword tools provided by the search engines themselves. Most SEO companies supplement these primal keyword tools, with far more advanced keyword research tools also. The point of the exercise however is to find out how many people, each month are searching for a specific keyword – and how hard that keyword will be to rank for.SEO Web Design: Onpage SEO
Once you have chosen a keyword with appropriate search volume, and beatable competition, it is now time to craft, or re-design your website to SEO specifications. There are 200+ factors in each search engine’s algorithm – so catering to each of these factors can help to increase the overall rank, and chance of ranking by a certain percentage. Each factor is weighed differently, and changed often – so without a constant eye on the game – keeping up can be an impossible task.Copywriting Services
Once you have catered to the search engine, it’s time to go back – and make your site awesome for user experience. This is a step missed by all too many SEO beginners. They typically only cater to the human, or the search engine spider, and not both - a fatal mistake for any online business. Copywriting is the art and science of saying, and showing the exact words and images to convince a customer / prospect to take an action that you want them to take. Whether the action you’re looking for is a sale, marketing information, or just sharing knowledge, proper copywriting means the difference between success and failure.Offpage SEO: Linkbuilding
There are plenty of ways to build massive or minute amounts of links to your website – either manually, or in an automated fashion with tools like XRumer or SENuke. You can earn your links by producing great articles, videos, or images on your page which is called linkbait – or you can go out and create your own links. The latter is much easier, especially for beginners – but there are definite advantages to both. Understanding that there are good, and bad areas to build links from on the internet is absolutely crucial if you choose to build your own links.That’s where things get truly tricky...
As you can see, SEO can be a daunting task – which is why many successful businesses choose to hire an SEO Company. You can find cheap companies, or good companies – but typically you can’t have both. Cheap companies will take your money, and show little in the way of results. Good companies, will be more expensive but will yield a much higher ROI. One of the best ways to test for a great SEO company, is by using a search engine to search for the term SEO Company. If they don’t rank in the top 10, they’re not amongst the best.
Period.
There are no comments on this page. [Add comment]